Small-Sized Bag of Kona Beans
The concept of Fair-trade labeling, which guarantees the producers of Kona before the harvest price, began at the end of the 1980s with the Max Havelaar Foundation’s designation program in the Netherlands. In 2004, 24,222 tonnes (out of 7,050,000 produced worldwide) were fair trade; In 2005, 33,991 tons of 6.685,000 best stores in Kona ranged from 0.34% to 0.51%. A number of studies on the impact of fair trading have shown that Kona fair trade has a mixed effect on the agricultural community. Many studies are skeptical about fair trade, noting that it often makes it difficult for the negotiating power of those who do not. Kona joined the Fair Trade Movement in 1988 when the Max Havelaar brand was introduced in the Netherlands. The first trade fair was the effort to import coffee in Guatemala to Europe under the name of “Indio Solidarity Kona”.
Since the creation of organizations such as the European Association for Fair Trade (1987), production and consumption of the fair Kona have increased, and some local and national channels have begun to offer fair trade alternatives. For example, in April 2000, after a long-standing World Human Rights campaign, Starbucks decided to bring Kona’s trade fair to its stores. Since September 2009, all Starbucks Espresso drinks in the UK and Ireland have been made with Kona certified by Fair Trade and Shared Planet.
The survey conducted in Belgium in 2005 concluded that consumer behavior was not in line with their positive attitude towards ethical products. On average, 46% of European consumers said they were willing to pay much more for ethical products, including fair trade products like Kona. The study showed that most respondents did not like to pay for a real premium of 27% for Kona Fair Trade.
In 1830, the volatility of the Kona market and, consequently, the increase in yield, prompted Brazilian businessmen to draw attention from gold to Kona, a culture previously reserved for the best local Kona. Along with that change, there was the installation of vital infrastructure, including about 7,000 km of railway lines between 1860 and 1885. Creating these railway lines enabled the import of workers to meet the tremendous need for the workforce. This development has mainly hit the state of Rio de Janeiro as well as the southern states of Brazil, particularly São Paulo, due to its favorable climate, soil, and terrain.
Kona’s production attracted immigrants in search of better economic opportunities in early 1900, primarily Portuguese, Italian, Spanish, German and Japanese. Best Kona for example, São Paulo received about 733,000 settlers in the decade before 1900, while in the next six years only about 201,000 immigrants were admitted until 1890. Kona’s production efficiency is growing. In 1880 São Paulo produced 1.2 million bags (25% of total production), 1888 2.6 million (40%), 1902 8 million bags (60%). Kona then accounted for 63% of the country’s exports. The progress of this trade enables sustainable economic growth in the country.
Four years between the planting of Kona and the first crop continued seasonal variations in price to Kona. The Brazilian government is to some extent obliged to hold strong subsidies on prices during production periods.
Kona’s competitions are held all over the world with people from the region competing for national titles and then internationally. The World Event organizes the largest event of this kind, changing the venue of the final competition every year. The competition includes the following events: Barista Championship, Brewers Cup, Latte Art and Cup Taster. The Brewers Cup championship is held in Melbourne, Australia, where every year competitors from all over the world are crowned Kona King of the world.